Research Customers and Markets
Researching customers and markets involves gathering insights about consumer behavior, preferences, and trends, as well as analyzing industry dynamics and competition. This process helps businesses identify target audiences, tailor products and services, and spot new opportunities. By understanding market needs and customer expectations, companies can develop effective strategies that drive growth and enhance customer satisfaction.
- Project brief: Define client information & business goals
- Keyword research: Define potential target keywords.
- Email Marketing audit: Create current baseline for Email Marketing.
- Competitive analysis: Define Email Marketing competitors.